Loxam promote the values of Europe
For the European Parliament elections, LOXAM, the European leader in the rental of plant and equipment for building and public works, landscaping, industry and services, has joined forces with JCDecaux Artvertising to deploy a vast graphic wrap on the glazed façade of the Group’s Central Head Office in Paris.
From 25 March to the end of June 2019, this graphic display spanning nearly 500 sqm, created by the agency SuperCafard, conveys the beliefs of the Group: “Ensemble, l’Europe est plus belle” (Together, Europe is more beautiful).
“Europe has clearly achieved its aims. It is a territory of freedom, democracy and prosperity, the like of which does not exist anywhere else in the world. What better than Europe defends its own citizens, the environment and solidarity, and brings peace to all its nations? Let’s regenerate Europe, but more importantly: let’s preserve Europe!” says Gérard Déprez, Chairman of the LOXAM Group. “LOXAM’s future and development fundamentally depend on it reinforcing its position in Europe. Only under these circumstances will it be able to compete with its largest worldwide competitors. As a European company, LOXAM promotes and spreads its values, including beyond the boundaries of Europe,” concludes the Chairman.
LOXAM selected the agency SuperCafard for the graphic design and JCDecaux Artvertising, its historical partner in large format out-of-home display communication, for this graphic wrap of its Paris headquarters. The decal spanning more than 500 sqm was applied in the space of three days by six specialist abseilers. Temporary floodlighting will draw attention to the artwork. This display poster will be visible by the 50,000 vehicles that pass through the Place de la Porte Maillot (western Paris) every day, from April until the end of June 2019.
About JCDECAUX ARTVERTISING
With prestigious and geographically strategic locations, the full range of JCDecaux Artvertising‘s special-build decal solutions provides brands with powerful assets with which to promote their image. Contact : vincent.mignardot@jcdecaux.com
About SUPERCAFARD
SuperCafard, an independently-owned design agency, is proud to support LOXAM once again in a big European celebration. To celebrate Europe, SuperCafard thought big by recommending a visual on the scale of a major brand. Just like LOXAM, SuperCafard is not afraid of magnifying major projects, and will always find the means to embody them. www.supercafard.com
About the LOXAM Group
N° 1 in Europe and n° 5 in the world, LOXAM is the market leader in the rental of equipment and tools for building and public works, industry, landscaping and services. With sales of €1.5 billion in 2018, 760 branches and 7,900 employees, the Group is established in 13 countries in Europe (Belgium, Denmark, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Switzerland, United Kingdom), the Middle East, Morocco, Brazil and Colombia. LOXAM has the largest machine fleet in Europe, with more than 350,000 items of equipment to anticipate, support and fulfil the growing demand from companies that wish to outsource the procurement, management and maintenance of their equipment. www.loxam.com
Press contact
Virginie Adam: +33 1 41 38 95 20 – virginie.adam@salesfactorypr.fr
Dominique Flam: +33 1 41 38 95 21 – dominique.flam@salesfactorypr.fr
