Loxam announces the sale of its Moroccan subsidiary Atlas Rental
Loxam SAS (“Loxam”) announces that it has completed the sale of its Moroccan subsidiary Atlas Rental to a French company specialising in the rental of lifting and material handling equipment.
Loxam has been present in Morocco since 2011 through a partnership, with Atlas Rental subsequently becoming a wholly owned subsidiary of Loxam.
The company operates primarily in Casablanca, serving customers in the construction and industrial sectors.
The Atlas Rental teams have worked closely with Loxam to develop the business in Morocco and build a company recognised for the quality of its service and its close relationships with customers. Continuing this momentum would, however, have required additional investment that is not aligned with Loxam’s current strategy, which focuses on its operations in Europe and Latin America.
Against this backdrop, Loxam has decided to sell its Moroccan business. This will enable Atlas Rental to enter a new phase of its development while ensuring continuity for its employees and customers.
Gérard Déprez, Chairman of the Loxam Group
ABOUT LOXAM
The Loxam Group is the European leader and the world’s fifth-largest equipment rental company. Founded in France in 1967, the Group operates in 28 countries and offers a wide range of solutions to the construction, infrastructure, industrial, energy, events and services sectors. In 2025, it generated consolidated revenue of approximately €2.5 billion and employed nearly 11,600 people across a network of approximately 1,130 branches.
MEDIA INQUIRIES
Loxam Gaël Rougeux Secrétaire Général +33 (0)1 58 44 04 00 communication@loxam.fr | FTI Consulting Guillaume Allier / Dorine Rohou loxam@fticonsulting.com +33 (0)1 40 08 45 42 loxam@fticonsulting.com |