{"id":18088,"date":"2026-11-03T15:54:56","date_gmt":"2026-11-03T14:54:56","guid":{"rendered":"https:\/\/loxam.com\/?p=18088"},"modified":"2026-11-12T17:15:18","modified_gmt":"2026-11-12T16:15:18","slug":"loxam-announces-the-sale-of-its-moroccan-subsidiary-atlas-rental","status":"publish","type":"post","link":"https:\/\/loxam.com\/en\/loxam-announces-the-sale-of-its-moroccan-subsidiary-atlas-rental\/","title":{"rendered":"Loxam announces the sale of its Moroccan subsidiary Atlas Rental"},"content":{"rendered":"\t\t
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Loxam SAS (\u201cLoxam\u201d) announces that it has completed the sale of its Moroccan subsidiary Atlas Rental to a French company specialising in the rental of lifting and material handling equipment.<\/b><\/div>
Loxam has been present in Morocco since 2011 through a partnership, with Atlas Rental subsequently becoming a wholly owned subsidiary of Loxam.<\/div>
The company operates primarily in Casablanca, serving customers in the construction and industrial sectors.<\/div>
The Atlas Rental teams have worked closely with Loxam to develop the business in Morocco and build a company recognised for the quality of its service and its close relationships with customers. Continuing this momentum would, however, have required additional investment that is not aligned with Loxam\u2019s current strategy, which focuses on its operations in Europe and Latin America.<\/div>
Against this backdrop, Loxam has decided to sell its Moroccan business. This will enable Atlas Rental to enter a new phase of its development while ensuring continuity for its employees and customers.<\/div>
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\n\t\t\tI would like to sincerely thank the Atlas Rental teams for their trust and commitment alongside Loxam. They have helped build a sound and profitable company. We are confident that we have found the right partner to continue developing Atlas Rental in Morocco and open up new opportunities for its future.\t\t<\/h5>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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G\u00e9rard D\u00e9prez, Chairman of the Loxam Group<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ABOUT LOXAM<\/strong><\/span><\/h5>
The Loxam Group is the European leader and the world\u2019s fifth-largest equipment rental company. Founded in France in 1967, the Group operates in 28 countries and offers a wide range of solutions to the construction, infrastructure, industrial, energy, events and services sectors. In 2025, it generated consolidated revenue of approximately \u20ac2.5 billion and employed nearly 11,600 people across a network of approximately 1,130 branches.<\/div>

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MEDIA INQUIRIES\u00a0<\/span><\/strong><\/h5>
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Loxam<\/u><\/p>

Ga\u00ebl Rougeux<\/p>

Secr\u00e9taire G\u00e9n\u00e9ral<\/p>

+33 (0)1 58 44 04 00<\/p>

communication@loxam.fr<\/strong><\/p><\/td>

FTI Consulting<\/u><\/p>

Guillaume Allier \/ Dorine Rohou<\/p>

loxam@fticonsulting.com<\/p>

+33 (0)1 40 08 45 42<\/p>

loxam@fticonsulting.com<\/u><\/strong><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Loxam SAS (\u201cLoxam\u201d) announces that it has completed the sale of its Moroccan subsidiary Atlas Rental to a French company specialising in the rental of lifting and material handling equipment.Loxam has been present in Morocco since 2011 through a partnership, with Atlas Rental subsequently becoming a wholly owned subsidiary of Loxam.The company operates primarily in Casablanca, serving customers in the construction and industrial sectors.The Atlas<\/p>\n","protected":false},"author":1,"featured_media":11585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-18088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/posts\/18088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/comments?post=18088"}],"version-history":[{"count":7,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/posts\/18088\/revisions"}],"predecessor-version":[{"id":18095,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/posts\/18088\/revisions\/18095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/media\/11585"}],"wp:attachment":[{"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/media?parent=18088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/categories?post=18088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loxam.com\/en\/wp-json\/wp\/v2\/tags?post=18088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}